Consumer Markets

Consumer markets today are witnessing change at a pace not witnessed ever before, offering new opportunities and challenges. This can be attributed to dramatic shifts in the buying behavior, growing urbanization, emergence of the service sector, changing trends/lifestyle, and most importantly, the increasing power of the retailer as a key link between a buyer and seller.

The Consumer Markets sector at KPMG in India can broadly be classified into

  • Food Drink and Consumer Goods
  • Comprises food and beverage, personal care, household goods and disposables.
  • Retail
  • Comprises food & food services, apparel, gems & jewelry, mixed retail, entertainment, durables and IT, DIY & home improvement.
  • Agribusiness
  • Comprises agri-inputs (seeds, agro-chemicals and implements), agri-logistics, plantations and cooperatives.

Energy & Natural Resources

Energy has been universally recognized as one of the most important inputs for economic growth and human development. There is a strong two-way relationship between economic development and energy consumption.

On one hand, growth of an economy, with its global competitiveness, hinges on the availability of cost-effective and environmentally benign energy sources, and on the other hand, the level of economic development has been observed to be reliant on the energy demand

India’s energy requirements have grown significantly since market reforms were initiated by the Government of India in the 1990s. Energy sector reforms, capacity addition and improvement in existing infrastructure are the government’s primary focus areas as energy is a key necessity for meeting the country’s high economic growth expectations.

Keeping with the above, PAARAMARSH Global focuses on the ever evolving and increasingly important energy sector in India as a priority growth area for our firm to offer services to , with a 100 plus strong team working together towards this

Real Estate & Construction

Real Estate sector forms an important place in the Indian economy with a GDP contribution of approximately 5-6%.

Favorable demographics, rising household incomes and growth in IT sector have led the growth in the real estate industry even during the financial meltdown. The sector is also displaying considerable progress to evolve from an unorganized market to an organized industry.

Financial Services

Financial services are the economic services provided by the finance industry, which encompasses a broad range of organizations that manage money, including credit unions, banks, creditcard companies, insurance companies, accountancy companies, consumer finance companies, stock brokerages, investment funds, real estate funds and some government sponsored enterprises

Supply chain and logistics

Supply chain management (SCM) is “the systemic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole.” It has also been defined as the “design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally

SCM is a cross-functional approach that includes managing the movement of raw materials into an organization, certain aspects of the internal processing of materials into finished goods, and the movement of finished goods out of the organization and toward the end consumer. As organizations strive to focus on core competencies and becoming more flexible, they reduce their ownership of raw materials sources and distribution channels. These functions are increasingly being outsourced to other firms that can perform the activities better or more cost effectively. The effect is to increase the number of organizations involved in satisfying customer demand, while reducing managerial control of daily logistics operations. Less control and more supply chain partners led to the creation of the concept of supply chain management. The purpose of supply chain management is to improve trust and collaboration among supply chain partners, thus improving inventory visibility and the velocity of inventory movement.
Main functions of Supply Chain Management are as follows:

  • Inventory Management
  • Distribution Management
  • Channel Management
  • Payment Management
  • Financial Management
  • Supplier Management
  • Transportation Management
  • Customer Service Management